Innovative Approach

Some time ago, we realised that many of our campaigns, and those run by our competitors, were becoming less and less effective. Response and sales were dropping but expenses were skyrocketing.
So... we developed a new approach. A unique strategy

A strategy that generates 25-50% more response for the same cost.

This innovative approach offers the following benefits:

•  Softer approach, no hard sell
•  Positive community response
•  Contact business [new markets]
•  High volumes through the club
•  More on sell opportunities for you after the campaign

Reach new Markets 

Our telemarketing based sales program reaches the markets that will not normally respond to your regular advertising.

The over 40’s
Much of the 40’s market is unaware of what your centre can do for them. The majority of this market is responsive to positive lifestyle changes, but need help to overcome the misconception that they are “too old” to benefit from your club.

The Weight Loss Market
Many within the weight loss market consider themselves “too unfit” or ‘too over-weight’ to join a fitness centre. Often a little reassurance that you can help them with their specific needs is all that is needed to get them started.

The Procrastinators
These are the “I’ll go in the next week” crowd. They can see the benefits, but lack the motivation or confidence to get started. Our personal and friendly invitation makes all the difference.

Create awareness and generate leads

In an average week of your program…

•  2500 people receive a friendly phone call
•  250 make an appointment
•  100 walk through the doors of your club
•  Most have never been there before
•  50 will decide on the spot to make a change to their lifestyle and join
•  Nearly all have been “thinking about it” for over 12 months    
  
•  At the right club, those that join will bring their friends

And afterwards the club just keeps on winning…
How many of the 2500 people per week contacted, mention your club to a friend  or family member?

•  How many people that are contacted, but don’t make an appointment, regret that decision and visit the club in the future?
•  How many people got started because of the program that would not have otherwise got started at all?
•  And more leads now means more sales later!

Increase Sales

•  The program is designed to generate 45 to 55 new members per week. The program runs for 4-8 week period, depending on area size and response.
•  Sales are in addition to normal club walk-ins and renewals.
•  Not only does our program generate more sales during the campaign but it doesn’t dry up your market.
•  The volume through your club creates momentum that you benefit from for months to come

Our clients report an increase in their regular sales during and after the program

The statistics show:

•  During the program, in addition to promotional sales the club will achieve between 80-100% of its regular sales budget.
  
•  After the program (for the following 3 months) the club will exceed its sales budget by 20-30%

Increase cash flow & financial stability

The program is designed to generate between $25,000(AUD) and $40,000(AUD) per week in additional membership sales and it also offers:

•  Increase ongoing cash flow
•  Greater financial stability
•  Referral opportunities & long term membership continuance
•  Increased stock sales & cross sell potential
•  Low risk, high return

Here's how we do it