Note: Our large scale campaigns are offered exclusively to only one club in each area.  Other qualification criteria also apply (click for details).  

Innovative Approach

Some time ago, we realised that many of our campaigns, and those run by our competitors, were becoming less and less effective. Response and sales were dropping but expenses were skyrocketing.
So... we developed a new approach. A unique strategy...

A strategy that generates 25-50% more response for the same cost.

This innovative approach offers the following benefits:

•  Positive community response - softer approach, no hard sell 
•  Contact business [new markets = more sales]
•  High volumes through the club
•  More on-sell opportunities for you after the campaign
•  Works in areas where other techniques have failed

Grow your market share

Our multi faceted sales program reaches the markets that will not normally respond to your regular advertising.  Tapping into these markets will help you to maximise your club growth and profit potential.  

The over 40’s
Much of the 40’s market is unaware of what your centre can do for them. The majority of this market is responsive to positive lifestyle changes, but need help to overcome the misconception that they are “too old” to benefit from your club.

The Weight Loss Market
Many within the weight loss market consider themselves “too unfit” or ‘too over-weight’ to join a fitness centre. Often a little reassurance that you can help them with their specific needs is all that is needed to get them started.

The Procrastinators
These are the “I’ll go in the next week” crowd. They can see the benefits, but lack the motivation or confidence to get started. Our personal and friendly invitation makes all the difference.

Mix the perfect marketing blend

We structure a campaign using the most successful marketing options for your club and demographic that meet your requirements and targets.  Marketing options include:

•  Telemarketing
•  Letterbox drop
•  SMS (direct marketing and follow up)
•  Email (direct marketing and follow up)
•  Newspaper
•  Radio
•  Outreach
•  TV
•  Specific Referral Campaign

Increase Sales

•  The program is designed to generate 40 to 60 new members per week.
•  The program typically runs for 3-8 week period, depending on area size and response.
•  Sales are in addition to normal club walk-ins and renewals.
•  Not only does our program generate more sales during the campaign but it doesn’t dry up your market.
•  The volume through your club creates momentum that you benefit from for months to come.

Our clients report an increase in their regular sales during and after the program...

The statistics show:

•  During the program, in addition to promotional sales the club will achieve between 80-100% of its regular sales budget.
  
•  After the program (for the following 3 months) the club will exceed its sales budget by 20-30%

 Increase cash flow & financial stability

The program is designed to generate between $25,000(AUD) and $40,000(AUD) per week in additional membership sales and it also offers:

•  Increase ongoing cash flow
•  Greater financial stability
•  Referral opportunities & long term membership continuance
•  Increased stock sales & cross sell potential
•  Low risk, high return

Here's how we do it