While Advance has run many successful campaigns in Darwin, this recent campaign was a first for YMCA Top End.  A massive success in terms of member numbers, the promo generated over 319 new members and over $304,000 gross in 22 short days.  Club Manager, Caleb Johnston shares his feedback on the campaign...

"Really great job done by the team at Advance - it was a huge learning curve for us in terms of the volumes of membership sales. 

We can do radio, newspaper, flyer drops just like everybody else - but the phone campaign really helped us tap into a niche market. The personal contact was really good, the one-on-one time the prospect had with the consultant and the set appointment time rather than just coming in off the street. ... I would say that about 70% of the people who joined on the campaign and never been to a fitness centre before. 

We are seeing lots of new faces around the club and new members in most of the classes.  The campaign absolutely exceeded our expectations! All in all I was very happy with the campaign and I'm happy to recommend Advance to other clubs looking to increase their member numbers."

Caleb Johnston

Club Manager

YMCA of the Top End (Darwin)