I really enjoyed our recent campaign with Advance.  Our health club operates in a very competitive area so the promotion definitely met our expectations, giving our direct debit income a great boost and really getting our name out there in a way we couldn't do ourselves.

Our club has been open for over 25 years, but I was amazed to see so many new and different faces walking in through the door during the campaign. All different types of people too, young, old, middle aged, all nationalities.  The Advance campaign really did reach a segment of the local market that we don't reach with our regular activities...

We still did plenty of memberships ourselves while the campaign was on, averaging our usual daily takings... so the campaign members and income just went straight on top.  The way I see it, its money you never had... and we're putting it to good use... its completely paying off one of the loans we have.

The end result of 188 members was really pleasing.  I've used another marketing company before and Advance's campaign worked better.

We had over 300 people through the doors during the campaign so that has also created a lot of momentum.  Sales are definitely up from what they were before we ran the promotion... it's been pretty busy since the campaign finished.  You definitely get a lot more out of it than the initial 188 members that signed up during the campaign.

All in all, a great result.  I would definitely use Advance again and recommend them to any club looking to increase member numbers and profitability.

Sam Apap

Owner

The Lakes Health & Fitness Club, Taylors Lakes VIC